Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
A/B Split
A technique for testing- commonly referred to as split testing. For an A/B test or split test, divide an audience into two parts, and then test a different variation for each. This technique can apply to a Web page, and email, direct mail, or many other types of output.
The key to successfully performing an A/B split is collecting accurate results, and being able to understand what the results are. Make sure you consider other factors that may contribute to the results.
