Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Above the Fold
Refers to content that can be seen before any scrolling on a Web page or within an email message.
Many marketers concentrate too much on what's "above the fold" and don't work to give the reader a reason to scroll. If people are truly interested, they will scroll down. You should pay attention to this however, and give readers indicators to "read/look further."
