Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
API
API is an acronym for "Application Programming Interface." An API is an interface which is used for accessing an application or a service from another program.
API's are helpful in that you don't have to use a product or services Web interface to interact with it. Instead, you can have your systems or application speak with it directly, usually resulting in more automation or efficiency. Most service providers are offering API's to tie into their systems.
