Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Authentication
Authentication is the process of verifying that someone or something is who they say they are.
A simple form of authentication is a username and password. More complex scenarios of authentication use digitally signed certificates, keys and other methods. Email authentication greatly simplifies and automates the process of identifying email senders by identifying and verifying the claimed domain name form the sender.
