Glossary

Click on a letter below for glossary terms

As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.

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B-to-C

An acronym for "Business to Consumer". Also written as B2C.

Business to consumer marketing has it's own set of challenges that are different than that of business to business (B2B) marketing. When looking for resources and talent, make sure you understand their B2C experience if you're in a BtoB market.

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