Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Baseline Metrics
A collection of data (usually averaged over a period of time) that establishes a "base" for analysis and comparison against future data in order to determine performance, quality, or progress.
In order to determine if your are improving, you've got to have some sort of starting point to compare against. Baseline Metrics can provide that point. Make sure you only select data relevant to your comparison to be included in your baseline.
