Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Beacon Pages
Web pages created specifically to garner higher rankings in search engines. They take advantage of search engines' new emphasis on pages that have many links from related Web Sites in determining relevance to a search term. They are also known as Doorway Pages, Gateway Pages, Bridge Pages, Portal Pages, Zebra Pages, Jump Pages, Hallway Pages, and Entry Pages
These pages exist only to boost rankings. Search Engines hate them and can penalize sites for them. Being banned from a Search Engine can and does happen and is not a risk that any MidMarketer should take.
