Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Behavioral Targeting
The methodology of keying on and serving ads or content to groups who demonstrate similar online behavior, such as areas they visit frequently or subscribe to; subjects or content or shopping categories for which they have registered, profiled themselves or requested automatic updates and information, etc.
This powerful marketing technique can be a great way to improve the overall effectiveness of a campaign, as it allows you to deliver advertisements or content specifically to the users who are most likely to be interested. Review your user data to see if you can customize based upon behavior.
