Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Brand and Branding
A brand is how the world views a company/product or service based upon the collection of all available information that deals with it. This information may be available in the form of actual experiences, as well as through the influence of advertising, design and media commentary. A brand represents implied ideas, values, and character traits.
A strong brand is worth developing and worth protecting. Perform a brand assessment to help you determine the current strength of your brand. Often, MidMarketers feel that they have a very good handle on their brand when in fact they can be too close to view it objectively.
