Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Call to Action
Also known as "CTA", it is a marketing device, included in images or text, that informs the potential customer how to take the next steps toward a purchase or execute a desired activity. For example, "Click here to see a product tour" or "Add this product to your cart."
Strong Calls to Action are imperative to help guide a prospect. They must be clear, concise and visible. The best images and copy in the world are pointless if a poor call to action leaves the user wondering exactly how to take the next step towards a purchase.
