Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
CAN-SPAM
CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography And Marketing. It is a U.S. statute that became law in 2004 and defines how legitimate marketers must create their email messages as to not be considered spam. CAN-SPAM has requirements for sending commercial email, penalties for spammers and rights for consumers to ask emailers to stop spamming them.
The CAN-SPAM act makes it illegal to send SPAM - plain and simple. There are several requirements necessary to ensure that your email messages are CAN-SPAM compliant. They aren't hard to meet and there is no excuse for your email messages not to be compliant. And if you're not complying with the CAN-SPAM act, you're breaking the law - a Federal Law. Go to the FTC web site and review the requirements. Ask your Email Service Provider how they can help you comply with Can-Spam.
