Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
CPC
An acronym for Cost-Per-Click. The paying for advertising based on a price per each unique click. When referring to banner ads, CPC is the cost the advertiser pays to the site publisher each time a visitor clicks on the advertiser's ad.
In the case of CPC, the publisher does not care if the visitor is the type of audience that the advertiser tries to attract and is able to convert, because the publisher already earned his commission at this point. This leaves the greater risk and loss (if the visitor can not be converted) to the advertiser.
