Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
CPM
An acronym for Cost per Thousand (Wait a minute...that's a 'T', where's the M? - It's a carry over from the Roman numeral 'M' meaning 1000). CPM is a unit of measure typically assigned to the cost of displaying an ad. If an ad appears on a web page 1,000 times and costs $5, then the CPM would be $5. In this instance, every 1,000 times an ad appeared, it would incur a charge of $5.
CPM is a marketing term you will see often when researching banner and magazine ad rates. It helps you determine how much you are spending per person viewing your ad. It also helps the publisher by allowing them to charge more as their subscriber base or hit count increases without changing their posted ad rates
