Glossary

Click on a letter below for glossary terms

As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.

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Display URL

The Display URL is the web page URL that is actually displayed in an ad or publicly. The Display URL generally shows as the final line in the ad; often it is a simplified path for the longer actual URL, which is not visible.

Make sure you have friendly display URLs that are not too long or complex.

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MidWeek Glossary

Not sure of a marketing term? Check out our glossary with MidMarketer Editorial for each word

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