Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Email Append
Email address appending is the process of finding a person's email address other information you may have. The email address is obtained by matching those records from the marketer's database against a third-party database to produce a corresponding email address.
Be sure to get explicit opt-in from your appended email addresses. Getting opt-in assures the people you're sending to really do want to hear from you and thus improves your list quality. This is a drastic departure from the opt-out process most append vendors choose to go with, in which they assume anyone who doesn't respond wants to hear from you.
