Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Email Service Provider or ESP
A company that sends and manages email campaigns as a billable service for clients.
The advantage of using an Email Service Provider spans across many areas including better delivery, easy campaign management, tracking and reporting of messages and campaigns and easy data management. Every organization should use some type of email Service Provider to help with their email efforts. Think of it this way- would you ever go and buy a printing press to handle printing your marketing materials and business cards?
