Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Link Popularity
Link popularity refers to the quantity of links pointing at a particular URL. Two types of link popularity exist: Internal and External. Internal is the number of links or pages within a web site that link to a specific URL. External is the number of inbound links from external web sites that are pointing to a specific URL.
Link popularity plays an important role in the visibility of a web site in search results. Some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.
