Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Long-tailed Keywords
Keywords that are extremely targeted to a specific niche so that it gets a small amount of extremely targeted traffic.
Long tail keywords are very specific and, as a result, tend to draw lower traffic than the shorter, more competitive, keywords. Many times long tail keywords, in aggregate, have a high conversion ratio when compared to the low number of click-throughs they generate. Make sure that you are considering how you can take your big traffic keyword terms and derive long-tail contenders.
