Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Negative Keywords
A specific type of keyword-matching that lets you prevent a result from appearing when specific terms are part of a user's search query.
Some MidMarketers fear that making use of negative keywords will reduce the traffic to a site. If your goal is to simply increase traffic, then you might not want to use them. However, if your looking to find quality leads, they can help filter out some of the unwanted site traffic. PPC advertising programs, like Google's AdWords, have tools to help you generate Negative Keywords.
