Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Opt-out
A specific request to remove an email address from a specific list or from all lists operated by a single owner.
The CAN-SPAM act requires all Opt-out requests to be honored less than 10 business days from the date of request.
