Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Permission Marketing
A marketing methodology where a company has obtained specific consent from an individual to market the company's products/services to that individual.
Permission marketing methods provide strong results and when done right, establish trust and build relationships.
