Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Personalization
Personalizing content with an email message or Web page to better communicate and connect with the recipient.
Personalization is a highly effective tool for building a relationship. Be careful not to overdo it however, as too much can cause a "Big Brother is watching" complex on the part of the recipient.
