Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Podcasts
Podcasts are audio broadcasts available on the Web to a personal computer or a digital audio player. A podcast may be played through a variety of digital audio software and hardware.
Podcasts can be a strong marketing tool. They allow a MidMarketer another avenue for communicating with a market. If copywriting allows you to deliver the right message in text, podcasting allows you to do so directly by speaking to your audience. If you elect to develop podcasts as a marketing tool, make sure each podcast has a specific goal and audience in mind.
