Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Portal
A portal consists of web pages that act as a beginning point. The word was first used to describe the sites of popular Internet access providers or search engines such as AOL, MSN and Yahoo! Later on, it was extended into the business world, where a corporate portal acts as a starting point for employees or associates of an organization to access corporate information, sites and applications.
A "vertical portal" specializes in one industry or target market. A "horizontal portal" tries to have something for everyone, like Yahoo! or Looksmart.
