Glossary

Click on a letter below for glossary terms

As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.

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PPC Advertising

An acronym for Pay-Per-Click Advertising. Advertisers pay every time someone clicks on the ad that is presented.

Since you�??re only charged for the clicks you get, you only pay for your advertising when it actually engages a user.

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MidWeek Glossary

Not sure of a marketing term? Check out our glossary with MidMarketer Editorial for each word

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