Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Preview Pane
The window in an email client that lets the user "preview" an email message without actually clicking or opening the message.
Since the user still is able read the email without actually opening it, use of the preview pain can substantially change your open rate- especially if no images are downloaded.
