Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Reply-to
When a user clicks 'Reply' to an email message they have received, the 'Reply-to' is the actual email address that receives the user's reply message. It is often different from the ??from? address.
Be sure that you always monitor any "Reply-to" address, as people may reply to unsubscribe or ask for more information.
