Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
ROI
An Acronym for Return on Investment.
Always make an effort to measure your results from marketing efforts to understand success or failure. ROI has become such a buzzword that people get too stuck on it. The big factor is? what are you considering "return?" Is it direct sales, is it leads- it could be anything, and therefore people maneuver this to their benefit. The key to ROI for a MidMarketer is to have clear understanding and agreement of what defines return for a specific marketing campaign or initiative.
