Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Search Funnel
A methodology for understanding how a user conducts a web based search prior to reaching a "conversion." A searcher works down the 'funnel' from broad, general keyword search terms to narrower, specific keywords. This enables advertisers to anticipate and develop keywords targeted to different stages within the funnel.
Try to determine the path that someone might take (in terms of keyword searches) when searching for your products. Would they tend to start with a broad search and then proceed to narrow it down, or would they start with very specific terms?
