Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Soft Bounce
A returned email message that indicates it couldn't be delivered due to a temporary reason like a full mail box or unavailable server. A soft bounce indicates that the sender should try resending the email message.
Ask your Email Service Provider about how they handle soft and hard bounces.
