Glossary
Click on a letter below for glossary terms
As markets change, terminology changes, too. The MidMarketer world is filled with expressions and acronyms packed with opportunity…and sometimes confusion. When you need to understand “what they’re talking about,” check out the MidMarketer glossary. You’ll not only get the definition, but a MidMarketer editorial aiming you in the right direction, or at least giving you our opinion on the subject.
Suppression List
A list of email addresses that have been removed from mailing lists because they have opted out of your mailings Also referred to as a Do-Not-Email list.
MidMarketers must pay close attention to suppression lists to ensure that messages don't go to people who have either opted-out of an email program or don't match a particular criteria. Check with your Email Service Provider and make sure you understand how their/your system handles suppression lists.
