New survey results help better define real life as a MidMarketer
July 30, 2008
Survey underscores need to reconcile high expectations with small budgets, heavy workloads.
MidMarketer.com has now made public the results from its first annual MidMarketer survey, conducted in June.  Survey results reflect the opinions of nearly 150 marketing professionals.
Its purpose was to query marketing […]

June 4, 2008- CHICAGO
New Perspective report helps marketing professionals of mid-sized companies determine if joining the blogosphere is the right decision for them and, if so, how to do it effectively.
MidMarketer.com released a new report today entitled “Joining the Blogosphere: Deciding to take the leap…or not.” The report provides readers a simple and straightforward look […]

May 7, 2008
No-nonsense website scoring points with mid-sized company marketers looking for straight talk, practical advice, trustworthy outside resources—and maybe an occasional laugh. 
Some say they’re stuck in the middle: too big for the guerilla, hyper-tactics of tiny companies. But too small to emulate everything a Fortune 500 company might do market itself.  Now six […]

Free report helps marketers of mid-sized organizations take a more accountable, strategic approach to a marketing opportunity often misunderstood.April 16, 2008- CHICAGO
Millions of dollars are invested in trade shows very year. Yet many exhibitors often walk away with much less than they expected for their efforts. In its newly released “Trade Show Turning Point: […]

Free report helps marketing professionals of mid-sized companies develop and write new, interesting content that audiences will respond to.
March 5, 2008- CHICAGO
MidMarketer.com released a new report today entitled “Writing Marketing Content that Counts.” The report gives readers simple and straightforward tips for writing better marketing content that audiences will respond to.
“Many mid-sized companies have a […]

Marketing resource certifies Interact Direct to select group of companies that specifically tailor marketing services to mid-sized organizations.
February 27, 2008- CHICAGO
MidMarketer, the only online resource dedicated solely to the marketing efforts of mid-sized companies, welcomes Interact Direct Marketing, Inc. as the newest organization in their Certified Resource Program.
One of MidMarketer’s unique aspects is their Certified […]

CHICAGO- (February 20, 2008)
Free report helps marketing professionals of mid-sized companies figure out optimal pricing, without just relying on a “gut feeling.”
MidMarketer.com released a new report today entitled “Setting optimal prices using strategy and price triangulation.” The report gives readers a simple exercise to help better understand and set optimal prices for their products and […]

February 6, 2008
New report focuses on the “enterprise” of mid-sized companies, and why they need to integrate for marketing automation.
MidMarketer released a new report today entitled “Demystifying EMM- Enterprise Marketing Management.” The report is aimed at marketing professionals of mid-sized organizations, and discusses the need for mid-marketers to focus efforts on marketing automation.
“There’s […]

(LONDON, ON and CHICAGO, IL – February 1, 2008)
MidMarketer, the only online resource dedicated solely to the marketing efforts of mid-sized companies, today announced the certification of two London businesses – Interact Direct Marketing, Inc. and Pete Savage, B2B Copywriter.
MidMarketer certifies marketing products or service organizations that demonstrate a tailored offering to mid-sized organizations.
Both Interact […]

CHICAGO - (January 30, 2008)
While companies keep packing their marketing content full of promises to “add value” and deliver “innovative solutions,” online marketing resource MidMarketer is taking a stand with their straightforward “Content De-Crapifier”.
The aptly named interactive tool immediately identifies stale and overused marketing buzzwords and provides suggestions for improvement. Fun, yet practical, the De-Crapifier […]