June 4, 2008- CHICAGO

New Perspective report helps marketing professionals of mid-sized companies determine if joining the blogosphere is the right decision for them and, if so, how to do it effectively.

MidMarketer.com released a new report today entitled “Joining the Blogosphere: Deciding to take the leap…or not.” The report provides readers a simple and straightforward look at the unique challenges mid-sized marketers face when creating and maintaining a corporate blog.

“Blogging can be an extremely useful marketing tool if used correctly,” notes Dan Swartz, Executive Editor of MidMarketer, “but for many mid-sized companies, the resources needed to maintain a blog are potentially better spent elsewhere. This report identifies points for mid-sized marketers to consider when deciding if a corporate blog is appropriate in their marketing efforts.”

The free report also contains actionable steps on how mid-sized marketers can create and maintain a blog effectively, as well as how to measure the blog’s overall success in contributing to a mid-sized organization’s marketing goals.

Perspective reports from MidMarketer are designed to help inform mid-sized companies on effective marketing practices. Says Swartz, “Each of our marketing reports includes real-world, actionable items that a mid-marketer can take and use that very day.” MidMarketer publishes two new reports each month covering strategic, creative and tactical topics. MidMarketer also offers marketing templates and tools designed specifically to help mid-sized organizations take action on achieving better results from their marketing.

The new MidMarketer perspective report “Joining the Blogosphere: Deciding to take the leap…or not” can be found at www.midmarketer.com/perspectives/

About MidMarketer:

MidMarketer provides content developed from industry experts that are passionate about marketing for mid-sized organizations. It includes certified resources that are handpicked to help a mid-sized organization, as well as events focused on topics specifically for mid-sized markets. Everything has the mid-marketer in mind, with results focused on insight and direction that enable marketing professionals of mid-sized companies to take action and drive success.