Marketing resource certifies Interact Direct to select group of companies that specifically tailor marketing services to mid-sized organizations.

February 27, 2008- CHICAGO

MidMarketer, the only online resource dedicated solely to the marketing efforts of mid-sized companies, welcomes Interact Direct Marketing, Inc. as the newest organization in their Certified Resource Program.

One of MidMarketer’s unique aspects is their Certified Resource Program. Rather than dumping untold, unqualified companies into vendor directories, MidMarketer engages potential marketing resources in a certification process and only certifies certain marketing products or service organizations that demonstrate a tailored offering to mid-sized organizations.

“Mid-sized firms have been our primary focus from the beginning,” says Jeffrey Bisset, Interact Direct’s CEO. Interact Direct provides a range of marketing services including customer data cleansing, database management and profitability analysis, and direct and email campaigns. “We applaud MidMarketer.com for its efforts to help mid-market organizations source valuable partners that promise to be effective for their size and scale,” says Bisset.

Bisset added, “We’re excited to share our experience and insight in MidMarketer’s content and tools.  We’ve helped hundreds of mid-sized companies over the last twelve-plus years, and there’s a lot of direction and help we can offer MidMarketer’s audience.”

Dan Swartz, Executive Editor and Founder of Chicago-based MidMarketer, is pleased to welcome Interact Direct to the growing list of Certified Resources. “Interact Direct has a proven track record in helping mid-sized companies execute smart marketing campaigns,” says Swartz. “We’re proud to have them as a Certified Resource- they really understand the mid-size market.”

Since MidMarketer launched last November, they have been continually adding Certified Resources to the program.  Swartz noted, “We’re not trying to add Certified Resources to create a huge list or directory.  Rather, we’re continually looking for great companies that are a natural fit for mid-sized organizations.  We’re very focused on quality- not quantity, and Interact Direct fits that description.”

About Interact Direct Marketing, Inc.
Interact Direct is a data-driven marketing and customer communications company serving clients across North America. It provides a full menu of services including: customer data clean-up, profitability analysis, outsource marketing database management, and one-to-one direct mail / email communications. All services are aimed to increase clients’ sales and profitability by harvesting value from existing customer data. For more information on Interact Direct, contact Michael Tidy, VP Sales and Marketing, (866) 925-9239 ext. 161.

About MidMarketer
MidMarketer provides content developed from industry experts that are passionate about marketing for mid-sized organizations, certified resources that are hand-picked to help a mid-sized organization, and events focused on topics specifically for mid-sized markets.  Everything has the mid-marketer in mind, with results focused on insight and direction that enables marketing professionals of mid-sized companies to take action and drive success.