CHICAGO- (February 20, 2008)

Free report helps marketing professionals of mid-sized companies figure out optimal pricing, without just relying on a “gut feeling.”

MidMarketer.com released a new report today entitled “Setting optimal prices using strategy and price triangulation.” The report gives readers a simple exercise to help better understand and set optimal prices for their products and services.

Dan Swartz, Executive Editor of MidMarketer, notes “Many mid-sized companies feel like they have no control over their pricing- they either have to simply match the competition’s pricing, or rely on a ‘gut feeling’ to come up with optimal prices.” Swartz adds, “What we’ve done is outline a simple exercise designed to help first assess your competitive strategy and then to reflect that in your pricing structure.”

Along with the report, MidMarketer is also making the pricing triangulation exercise available as a worksheet in the tools section of their Web site. The pricing triangulation worksheet can be downloaded for free here.
Perspective reports from MidMarketer are designed to help inform mid-sized companies on effective marketing practices. Says Swartz, “Each of our marketing reports includes real-world, actionable items that a mid-marketer can take and use that very day.” MidMarketer publishes two new reports each month covering strategic, creative and tactical topics. MidMarketer also offers marketing templates and tools designed specifically to help mid-sized organizations take action on achieving better results from their marketing.
The new MidMarketer perspective report “Setting optimal prices using strategy and price triangulation” can be found at www.midmarketer.com/perspectives/

About MidMarketer
MidMarketer provides content developed from industry experts that are passionate about marketing for mid-sized organizations. It includes certified resources that are handpicked to help a mid-sized organization, as well as events focused on topics specifically for mid-sized markets. Everything has the mid-marketer in mind, with results focused on insight and direction that enable marketing professionals of mid-sized companies to take action and drive success.