Monitoring and measuring your marketing positioning and personality
Once you’ve backed off and gotten a better view, you’ll have a document you can continually use as a reliable reference. MidMarketer suggests that at the beginning of each month, quickly review it to make sure your current efforts remain on target with the document.
Over time, its continued acceptance will help define its success. Each quarter, distribute the document to the appropriate individuals and regain consensus that “this is who we are, correct?”
Remember, in business, while the only constant is change, a meaningful positioning statement needn’t always. Instead, it will reflect a company attitude that leaves room for customers to dictate expectations-and for you to meet their needs in new and changing ways.
