How much work is involved and how to prioritize your marketing positioning and personality
This needs to be a priority. Make it a basis for many other efforts, including a starting point in the creative process, and a measure for how successful your marketing initiatives will be.
If you do this, plan on a grueling half-day. Although it may be difficult, it will result in increased understanding of messages, more exact word usage, and a unified vision for moving customer.
In the end…
Backing off and seeing your organization in a more complete perspective will empower you-to accurately define your personality, and position your company in a much more potent and successful light. The key for backing off-be deliberate, truthful and realistic.
