Monitoring and measuring the effectiveness of a Creative Input Document

Upon completion of the action items, let the creative work begin. As work and ideas surface, first validate them against the CID. Go through each step with the creative.

How does each idea meet or complete the requirements? This provides a very objective reaction, versus what is usually a very emotional process (reviewing creative ideas.)

Throughout the process, validate your project to the CID. Honestly make sure it meets the stated objective, speaks directly to the target audience, creates your desired response, and meets any other requirements.

In the end, use it to help evaluate the performance of your resources. Did they listen? How well did they meet the details outlined in the CID It becomes the ideal benchmark in reviewing talent versus “did they create good design or great words.” Once again, subjectivity is minimized.