Email Opt-In Optimization- Focus on first impressions
You’re only going to get one chance to make a first impression and to set an expectation for what your audience will get for opt-ing in to your email. Focusing on that first impression will get you more qualified leads faster, and higher quality opt-ins; people who really do want to hear from you.
Questions this Perspective Addresses:
How can I get more qualified people signing up for my email programs and campaigns?
How do I set expectations and make people excited about getting email messages from me?
How do I understand if I’m successful in my email opt-ins?
Why should I spend any time optimizing my email acquisition efforts?
