Why email opt-in optimization is important to a mid-marketer

If you’re a MidMarketer, you probably don’t have the ability to just pull together a list of one million people and start sending them email. You’ve got to work hard to get email addresses from your Web site using an optimized opt-in process.

Remember, you’re only going to get one chance to make a first impression and to set an expectation for what your customer will get for opt-ing in to your list. Focusing on that first impression will get you more qualified leads faster, and higher quality opt-ins; people who really do want to hear from you.

For a mid-size company, there are many factors that come into play when creating a great opt-in process. The best way to start developing or optimizing your process is to think about the entire process as one campaign.

There are three key steps thinking about the entire process as one campaign:

1. Tell people the value of what you are going to give them if they provide you with their information.
2. Get the right information from them.
3. Deliver quickly and effectively on the promise that you gave them in Step 1