Monitoring and measuring your email opt-in process

There are a couple of ways to monitor and measure your opt-in process.
1. Actually go through your own opt-in process. Many marketers never even take all of the steps through their own opt-in processes. Go through the entire process yourself and see where you think it makes sense to try and make it better.

2. Ask others to go through the process. Don’t give them the address or the specific place of where to sign up; tell them just to go to your base web site and then to sign up. See if they can even find your opt-in page-that’s a great indication as to whether you’ve got a good opt-in call-to-action.

3. Review your opt-in trends, versus just numbers. Instead of just looking at your opt-in subscribers number, look at the trends that develop as to whether or not they have been growing or decreasing. And is it growing at the rate you were hoping?

4. Set small, achievable goals rather than some lofty goal of getting X number of subscribers by X time period. Try to reach your goals in smaller increments and to gain success and get momentum going with those. What typically happens is that mid-marketers tend to try to create the ultimate strategy that never really comes to life-it’s far better to get started and then make refinements along the way.