Contributing Authors for Enterprise Marketing Management Demystified

Dan Swartz
Executive Editor and President
MidMarketer

Dan Swartz is a renowned subject matter expert on Internet marketing strategy and creative interactive marketing development. For nearly twenty years, Dan has helped mid-sized companies plan, design and execute marketing strategies and measure results.
Dan has authored dozens of best practices articles and is a sought after thought leader and speaker on a wide range of marketing topics.

For over twelve years, Dan was President of a mid-sized integrated marketing agency in the Chicago area, serving a variety of mid-to-large organizations. He’s also served in top executive roles in several other marketing service and technology organizations .

Dan understands what it takes for mid-sized companies to succeed and grow in an increasingly competitive environment, where small and large enterprises compete for the same customers.

As Executive Editor of MidMarketer, Dan devotes his time to sharing his knowledge and experience with marketing professionals at mid-sized organizations, to help them achieve quantifiable results and direct the strategic growth of their companies.

Fred Chapman
Director, Segment Management
Unica Corporation

Fred Chapman, director of segment management is responsible for developing and executing go-to-market strategies for Unica.  Fred ensures that Unica articulates and delivers the right capabilities directly to the needs of prospects, partners, and customers to ensure their marketing success.

Prior to Unica, Fred was a packaged solutions manager at Harte-Hanks and an executive at Synapse Technology, where he drove a number of successful event-based marketing (EBM), campaign management, analytic and lead management solutions for retail, financial services, and other industries. Fred also has 17 years of experience leading database marketing teams at retail banking institutions including Wachovia Bank, Southeast Bank, and AmeriFirst Bank.

Fred has spoken at a number of national and international conferences sponsored by the Bank Administration Institute, Direct Marketing Association and National Center for Database Marketing on key trends and results across B2C and B2B enterprise marketing management solutions.