Background- Why organic search engine optimization- SEO is important for a MidMarketer
Organic Search engine optimization is key for every organization wanting to be noticed. With organic search engine optimization, we’re talking about results that are not based on pay-per-click ads placed, but rather the “organic” results. Various research shows that 60-80% of all clicks come from organic results rather than paid results.
Search engines are getting more sophisticated, but the solution for ranking success still means sticking to fundamentals.
More and more, search optimization is less and less about some type of “secret passage” or silver bullet, and more about solid process and solid content.
Redefining “search” can reinvigorate your efforts
The search world is changing as we speak. As Search continues to evolve, “optimization” becomes much more difficult to define—and dangerously easy to oversimplify.
Start thinking in a more holistic way.
This means widening your search strategy and processes to include more:
• Web site content
• Publicity
• Ancillary content (white papers, case studies)
• Images
• Video
• Reviews, comments and other “social” commentary
Why, you say? Because these are the kinds of content search engines now look for and display results for.
The latest buzzwords in search are “universal” or “blended” search. These are new interfaces that incorporate everything noted above into a comprehensive result set. It is not a departure from the norm, but an evolution.
Instead of just the basic “ten blue links,” searchers are now seeing much more in search results, without clicking on any blue link. Video and images, news stories, blog posts, local business data, and more are now appearing alongside other sites. You can quickly see how this really changes the way you need to look at your organic search strategy.
As a MidMarketer, start considering this direction simply as “Search”- the continual evolution of search.
Making sure you have all of the necessary ingredients will help ensure that more than just Web links alone will be found when people search for you or your products and services.
