Monitoring and measuring the selection of outside marketing resources
There’s no substitute for open and continuous dialogue. Work with your new resource to determine the proper time interval to monitor and measure progress.
Avoid the MidMarketer pitfall of not regularly designating time to meet with your service providers and ask:
- What’s working?
- What isn’t?
- What’s new that matters?
- What are your other clients seeing or doing?
- Are there any other areas you feel you can help us with?
- What don’t you understand about us or our goals for this?
Your outside marketing resources are there to help you grow
To maximize their effectiveness, schedule a one or two-hour meeting every month or quarter (whatever you agree on) to keep the momentum going and bring greater focus to the proper areas.
