Understanding the Competitive Frame and Not Just the Competition
Rather than just identifying other companies, the competitive frame outlines an accurate picture dictated more by how your buyers may really think and act. Consequently. it embraces all of what you compete against- not just who by assembling an array of choices not always obvious.
Questions this Perspective Addresses:
How can I more completely understand my competition?
How can I look at the competition in a different way?
How can I create marketing messages that relate to different kinds of buyers?
