Why web analytics and what to look at is important to a mid-marketer

Today’s technology provides thousands of metrics and data points to review for any initiative when it comes to Web Analytics. But, for a MidMarketer, this information can very quickly become overwhelming-you could spend your entire day looking at and analyzing various data.

Just because we’ve got all of this data at our fingertips doesn’t mean that we have to use all of it all of the time.

So, the question becomes, what should you measure and what should you be looking at with your limited time and resources? This question is extremely important because, if you can access a clear set of metrics that are meaningful and you can utilize a clear process to measure them, you’ll be much more productive and reap much more insight from your Web Analytics.

The key to effective Web analysis is fairly simple at the surface-pick what you’re going to measure, then track the progress over time. This quickly becomes difficult however, when it comes to definition.

Typically, a MidMarketer’s first thought is to review Web stats to “drive more traffic” that, in turn, will “create more revenue.” This simple equation is rarely the case. A MidMarketer needs to dig deeper, and create a mind-set that uncovers the truth over time.

The exercise we outline below is designed to create and accomplish small(er) successes rather than create grand, general goals that are usually impossible to measure and almost never accomplished.