How much time to spend on reviewing your Web analytics
Plan to take half a day to really do a good job of planning out your goals and setting realistic trends. After that, you should be able to spend 2 - 3 hours each month reviewing the trends, asking questions and identifying insights.
Paying attention to your Web analytics should be a priority, but that doesn’t mean it has to take a long time. The key to doing it well is to keep your efforts moving in small, measurable steps. This is a good strategy to keep in mind for many of your MidMarketer activities.
