How much time a Podcast will take to develop
Podcasts may be a great new technology for MidMarketers to utilize, but be sure that the message is your highest priority - your content - and not on creating a cool podcast. If you put the podcast before the need for content, you will not find success.
Plan on spending time and resources to pull off a successful podcast. Remember that beyond compiling the content, you’ve got to focus on good production value- this equates to your time or dollars spent with a podcast production resource.
Podcasts can provide a unique method for communicating with your target audiences in a very personal way, and create significant value for a mid-sized organization, use them wisely.
