Privacy Statement

MidMarketer, LLC ("MidMarketer" or "we" or "us") is committed to protecting and respecting your privacy. This Privacy Statement sets out our privacy policy and explains what we do with the personal information that we collect from you. Please read the following to understand our practices regarding personal information and how they affect you as you use our features and services. This statement discloses our current privacy practices; if we make material changes to these practices, we will announce them. If you have any questions or concerns regarding this statement, you should contact MidMarketer at support@midmarketer.com

Information We Gather About You

MidMarketer collects information about our visitors so that we can provide a more interesting and useful service. We ask for your name, email address, and other personal information when you become a member, or if you sign up for special or personalized services, such as our email newsletters. We may conduct surveys as well, but you do not have to respond to them.

If you use our Tell a Friend service to email a link to one of our pages to a friend, you will need to provide us with your friend's email address and your email address as a return address. We will automatically send this person a one-time email, with the recommended link, as well as invite your friend to visit and register with our site. We will not use these email addresses for any other purpose.

We collect IP addresses for site security and to help us understand how people use our sites so that we can improve our sites and our users' respective experiences. For similar quality reasons, we use a feature known as a "cookie." Cookies contain bits of information that websites transfer to your computer's hard drive for record-keeping purposes. Cookies can make the Web more convenient by storing information about your preferences on a site. Although we may assign your browser a cookie, the cookie does not tell us who you are. Only you can tell us that. We discuss cookies later in this Privacy Statement.

When you place an order for Membership, gear or other services, we need to know the sort of information typically used for credit card transactions, such as your name, mailing and billing addresses (and shipping address, if different), telephone number, and credit card number and expiration date. Gathering this information allows us to process and fulfill your order and notify you of your order status. We will also use your information to contact you regarding your order if necessary. We encrypt all of this information using Secure Socket Layers (SSL) technology.

Besides cookies, we may also use tiny electronic images (called "single-pixel GIFs" or "Web beacons"), which allow us to count users who have visited specific pages or access certain cookies. We may use single-pixel GIFs in the following ways:

• To count and recognize users.
• To conduct research and for auditing purposes.
• To determine aggregate information about users, including demographic and usage information.
• To determine which email messages were opened and/or acted upon when we send HTML-formatted email messages (messages resembling Web pages that include graphics).

How We Use Your Personal Information

MidMarketer collects personal information to provide you, the user, with the best and most personalized experience possible. We conduct research on our users' demographics, interests, and behavior based upon the information you provide us when you register, or based upon the information on our server log files. This research is compiled and analyzed on an aggregated basis. We may also notify you of products, services, or areas of our site that we think may interest you based on the information we've received. If you would prefer us not to contact you for these purposes, simply email us at support@midmarketer.com and let us know.

In addition to helping us process your order, we use the information we collect from you when you buy a product or service from us so that we can provide you with an enhanced, more personalized experience. We may also send you occasional discount alerts and notices about products and services that we think may interest you. If you would prefer us not to send you those notices, again, simply email us at support@midmarketer.com and let us know.

How We Use "IP Addresses" and "Cookies"

IP Addresses

Your Web browser or email application automatically provides your Internet Protocol address ("IP address") to other computers with which you communicate over the Internet, so that they know where to send you information.

We receive an IP address each time you view one of our Web pages, because the browser automatically reports it to us. We also may store the IP address when you register with MidMarketer or buy something from us.

We may use IP addresses for various purposes, including:

• Diagnosing service or technology problems.
• Assessing and maintaining system security.
• Displaying the most appropriate advertising or content.
• Studying how people use our site and how we can improve it.
• Reporting to advertisers about aggregate, but not individual, information derived from IP addresses.

Cookies

Cookies are used on our sites in the following ways:

• We use cookies to access your stored account information automatically when you log on to our site, in order to deliver a better and more personalized service.
• We use cookies to allow you to access your account information automatically, as well as make changes to your personal information.
• Our search engines may use cookies to expedite your search for content or products.
• Most browsers are set up to accept cookies, but you can configure yours to refuse cookies or notify you when you've received one.

Disclosure of Your Personal Information

MidMarketer will not disclose any personally identifiable information about individual users, except as described in this Privacy Statement. With the few exceptions that we explain here, we do not give, rent, lend, or sell individual information to anyone, although we may provide aggregate information to a partner. We may also disclose aggregate information in order to describe our services to prospective partners, advertisers, and other third parties, and for other lawful purposes.

As for individually identifiable information, we may disclose it only under the following circumstances:

• We may disclose information to others when we have your consent.
• If you provide us with a "snail mail" address, we may provide that information to partners so that they can send you mail about their own products and services.
• If you buy something from us, we will disclose your personal information to the extent necessary to fulfill your order and charge your credit card (if applicable). We use a credit card processing company to verify your card number and process the transaction. We may also give your information to a delivery or postal service so that it can get your order to you.
• If you use our Tell a Friend service, MidMarketer will automatically send this person a one-time email, with the recommended page link attached. The email address you give us will appear on the "From" line of the email, thereby disclosing this information to whoever opens and reads the email. Similarly, if you send email from our site, by using "Reply to Author" or "Email this Post," your address may appear as the return address of that email.
• We may disclose your personal information as required by applicable law, or in response to legal process, to protect the rights or property of MidMarketer, or to protect the safety of MidMarketer, our users, or others.
• We may employ contractors or other third parties to help with our operations. We may give them access to databases of user information, so that they can perform their services for us, including performing system maintenance, displaying personalized content, performing list analysis or management, or sending mailings for us. These parties are all subject to confidentiality agreements that restrict their use and disclosure of information they obtain through their relationship with MidMarketer.
• We may sometimes conduct mailings to other people's lists. To make it easier for us to comply with the Federal CAN-SPAM Act of 2003, we may share our email list of people who have requested not to receive promotional communications from us with the list providers (or contractors) solely so that we can avoid sending emails to people who have asked not to receive them (or, conversely, so that our advertisers can avoid sending emails to people who have requested not to hear from them). We provide these lists only to list providers or contractors that we consider to be reputable, and only under strict nondisclosure/nonuse agreements.

Using Your Information for Direct Mailings

If you register with MidMarketer or sign up for or buy any of our products or services, we will send you information about our various products and services, or other products and services that we believe may interest you.

As we stated earlier, we may also provide your physical mailing address (but not your email address) to people who will send you promotional "snail" mailings about their products and services.

If you do not want to receive such offers and mailings, you can let us know by sending an email to support@midmarketer.com. We'll remove your name from our lists as soon as we can.

Editing Information We Have About You

If you want to correct or change information in your account, please contact us at support@midmarketer.com.

Protecting Your Information From Accidental Loss or Disclosure

MidMarketer is committed to protecting your personal information. We store information you provide us on our secure servers. Further, the information you provide when making a purchase is encrypted with SSL technology.

Personalized areas of our sites, such as MyMidMarketer and any member areas, are password-protected. Only you have access to these password-protected areas. MidMarketer will never ask you for your password in an unsolicited phone call or email. If you are using a computer to which others have access, such as one in a computer lab, Internet cafe, or public library, always remember to log out and close your browser window when leaving our site.

Children's Privacy

Our sites are not directed at children under the age of 18. We operate our sites in compliance with the Children's Online Privacy Protection Act and will not knowingly collect or use personally identifiable information from anyone under 18.

Additional Information About Your Privacy

This Privacy Statement applies to the operations of our U.S. sites. Data handling practices and rules may differ from country to country. While we do our best to protect your personal information, MidMarketer cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. You are responsible for maintaining the secrecy of any password and/or account information. Please be careful and responsible whenever you are online, especially when using a computer that other people can use also.

Many of our partners link from our site to areas on their own sites where they sell their own products and services. If you follow links from our site to others, you should be aware that you are doing business with those other sites, which have their own privacy and data collection practices. MidMarketer has no responsibility or liability for these independent policies (and we may not even know what they are). For more information regarding a site and its privacy policies, check that site.

Changes to Our Privacy Policy

We may change this Privacy Statement at any time, but we will give notice of any material change (or any notices that we are required to give you) on our websites and/or in email messages.

Last Updated: October 18, 2007.